These days, people often get mixed up between culture, values, engagement, and code of conduct.

That is what our Co-Founder and CEO, Ripy Mangkoesoebroto, an expert in the field of culture transformation sought to differentiate in the minds of the audience at Bizcom ID.

Values are very important as a benchmark for behavior, while engagement is the extent to which employees feel passionate about their jobs, are committed to the organization, and put discretionary effort into their work.

A code of conduct lays out an organization’s expectations and guides the principles for appropriate workplace behavior, while culture consists of the patterns of behavior (encouraged, discouraged or tolerated) by the people and the system over time, and is created through messages received from behaviors, symbols, and systems.

So when we talk about culture, Leaders have to be clear what kind of the culture that they want to focus and build.

Bu Ripy elaborated on 3V’s role in helping the company identify behaviors, symbols, and systems to build a good corporate culture and the right strategy, leading into the final quote, by Peter Drucker: ‘Culture eats strategy for Breakfast’, which, in short and sweet terms, describes our approach towards corporate culture transformation.